KIA needed a retail environment for the EV9 that carried the brand at showroom scale without losing precision at close range. Large graphics forgive nothing: at [X] metres wide, a colour shift or a visible seam is the first thing a customer sees.

We planned production and print in one pass, colour-matched high-resolution output at 1.5 × 2 m], set against wooden wall accents that break the hard graphic surfaces and warm the space. Material detailing was resolved with the print files open, so what was specified is what arrived. We installed onsite in 3 nights, around opening hours.

The space opened February 2024 and reads as one continuous brand surface from entrance to vehicle.

Client: KIA Switzerland · Photography: Simone Lombard